Analysis of the online market for used products in Poland in 2023
For the largest Polish e-commerce platform, PMR conducted a study on the online resale market.
Objectives of project
To provide our client with comprehensive data on the online resale market situation in Poland, the PMR team has planned:
- analysis of the size and structure of the online resale market
- analysis of motivations and barriers associated with buying and selling in the secondary market
- analysis of the economic context in the resale market
Project details
The PMR team conducted a survey using the CAWI method on a random, representative sample of 2,600 adult Poles to gather data on purchases made in the resale market. The surveyed topics included the number of buyers and sellers on online platforms for second-hand products. These data were analyzed by specific product categories.
Additionally, the motivations, preferences, and constraints related to purchasing resale goods were examined, along with assessments of the services most commonly chosen for resale transactions.
Based on this consumer survey, along with data on the number of users, traffic on specific websites, and the client’s sales data, PMR also conducted a dimensioning of the online market for used products in Poland.
The result of the analysis was the presentation of key values related to the online resale market, including the overall market value, the sales value of the largest product categories, and the sales value of the major players.
Project results
The report provided to the client included:
- a summary of key research findings,
- interpretation of survey results,
- visual representation of data related to the resale market, purchases made in the online secondary market, sales of products in the online secondary market, motivations and concerns of users in the online secondary market, and user preferences regarding used platforms and delivery methods,
- visual representation of the trust index for the online resale market,
- analysis of transaction values for buying and selling, as well as the overall value of the online resale market in Poland.
In PMR, we advise and assist in the operations of your company
ICT Business Unit Director